“Hwa” means fire, and “Yo” symbolizes a noble object. The name Hwayo reveals this Korean brand's philosophy of using the riches provided by nature to craft a rare, noble product. The brand was created by KwangJuyo, a company specializing in high-end ceramic craftsmanship and renowned for its fine Korean tableware since 1963. In 2005 the company launched its premium line of soju, Korea's national alcoholic beverage and an integral part of the country's culture, giving birth to the Hwayo brand. In a spirit of conquest and the neverending pursuit of quality, the teams at Hwayo decided to blaze their own trail, creating one year later the first Korean whisky made exclusively from rice: Hwayo X.Premium. South Korea hopes to become the next country to be closely followed on the Asian whisky scene.
